Short Answer
Yes — Shopify offers AI features through Shopify Magic and Sidekick that help generate themes, custom theme blocks (Liquid code), product descriptions, emails, and images. It's not a standalone "AI website builder" in the generic sense — AI is integrated across Shopify's e-commerce platform to accelerate store setup and operations.
What Shopify's AI Can Do (2026)
- Theme generation: Generate a free personalised theme starting from your business details.
- Theme block generation: Describe a section and Shopify Magic generates the Liquid code for a custom block.
- Text generation: Product descriptions, blog posts, pages, email subject lines and copy.
- Media generation: Background removal and image generation directly in the media editor.
- Sidekick assistant: An AI admin helper that knows Shopify features and can execute tasks and surface insights.
Sources: Shopify Help Center pages for Shopify Magic (availability, theme/theme-block generation, text and media generation) and Sidekick.
Where It Differs from a General AI Website Builder
Shopify is purpose-built for e-commerce. Its AI speeds up store creation and management, but most workflows assume you're selling products. If you need a general business website — services, portfolio, local business — without a store, a dedicated AI website builder is simpler and considerably cheaper.
Who Should Use Shopify's AI
- Online stores that want faster product content, on-brand images, and admin assistance.
- Teams that benefit from AI-assisted theme customisation without custom coding.
- Merchants who value integrated commerce features (payments, apps, analytics) first.
ChilledSites Alternative
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FAQ
Is Shopify Magic free?
Shopify states Magic features are included across plans, but access can vary by feature and plan tier. Some advanced capabilities or higher usage quotas may require specific Shopify plans.
Can AI build my entire Shopify store?
AI can accelerate theme choice, generate sections and content, and assist in admin tasks. You'll still configure products, payments, shipping, and policies yourself.
Does Shopify AI replace custom development?
No. It reduces manual work and can generate Liquid blocks, but complex storefronts still benefit from developer expertise for custom functionality.
What if I just need a business website, not a store?
Shopify is overkill (and expensive) for non-commerce sites. ChilledSites or a dedicated AI website builder will get you live faster and cheaper.