Wix ADI fills in templates. ChilledSites generates real, custom websites in 60 seconds using Claude AI — for £29/year vs Wix's £144+/year.
Honest review
Wix ADI has been around since 2016. Here's a clear-eyed look at what it delivers — and what it doesn't.
Wix ADI asks a handful of questions about your business type and picks a matching template. The layout is pre-built — it just swaps in your business name and category.
After ADI generates your site, you'll spend hours replacing placeholder text, swapping stock images, and repositioning elements. The heavy lifting is still yours.
Once you've built in Wix, you can't leave. Your pages, your content, your design — all trapped inside Wix's proprietary system. You cannot export your website.
Wix ADI sites are constrained by their template's structure. Changing the layout fundamentally often means starting from scratch in the full Wix Editor instead.
Side by side
The same goal — a professional website — with very different approaches and results.
| Feature | Wix AI (ADI) | ChilledSites AI |
|---|---|---|
| How AI works | Template selection from questionnaire | ✓ Claude AI generates unique layouts + copy |
| Time to first site | 30–60 mins (including manual edits) | ✓ 60 seconds, ready to publish |
| AI writes your copy | ✗ You write it manually | ✓ Full page copy generated automatically |
| Edit by typing instructions | ✗ Manual drag-and-drop only | ✓ "Make the hero darker" — done |
| Starting price | ~£144/year (Light plan) | ✓ £29/year, everything included |
| Wix ads on free plan | ✗ Yes, prominent Wix branding | ✓ No platform ads ever |
| Custom domain | ~ Paid plans only (£144+/yr) | ✓ Included from £29/year |
| Analytics built in | ~ Basic, no geo data | ✓ Full dashboard with geo + device |
| Contact forms | ~ Available but needs setup | ✓ Auto-generated with email notifications |
| Can export your site | ✗ Cannot export — locked in | ✓ Clean HTML/CSS you own |
What makes us different
Wix ADI picks a template. ChilledSites generates a site that's actually about your business.
ChilledSites uses frontier AI models — not rule-based template logic. Your prompt is understood, your industry researched, your tone matched. Every site is genuinely different.
Wix requires dragging elements. ChilledSites lets you type: "Change the colour scheme to navy and gold" or "Add a testimonials section after pricing." The AI handles it immediately.
Wix ADI drops placeholder text. ChilledSites writes real headlines, service descriptions, about sections and calls to action — tailored to your business from the start.
ChilledSites generates clean, portable HTML and CSS. Wix locks you in with proprietary code you can never export. With us, your website belongs to you — not the platform.
Every ChilledSites site includes a built-in analytics dashboard — visitor counts, traffic sources, geo data, device breakdown. Wix charges extra for comparable data.
Mobile-first by default. The AI designs fully responsive layouts that look polished on phones, tablets and desktop — without any extra work or responsive-mode fiddling.
The price difference
For the price of Wix's most basic paid plan, you could have five ChilledSites websites — all with AI editing, analytics, and custom domains included.
billed annually · entry level
everything included · no surprises
Known limitations
Wix is a solid platform — but if you're looking specifically for AI capabilities, here's what you'll run into.
The free plan shows Wix ads and "Made with Wix" branding across your entire site. Removing it costs £144+/year. ChilledSites includes no platform branding on any paid plan.
Everything you build in Wix stays in Wix. You cannot export your site's code. If Wix raises prices or changes the product, you have no easy exit with your work intact.
Wix ADI uses decision trees and template matching, not large language models. It cannot understand nuance, generate custom copy, or reason about your specific business context.
Business email, more storage, advanced analytics, removing ads — each costs extra in Wix. What seems like £144/year often becomes £250–400/year once you add what you actually need.
Making changes in Wix means dragging, clicking, typing into fields. There's no way to say "make this section cleaner" or "add a FAQ below this" — you do every change manually.
Wix sites are known for loading slowly due to the platform's proprietary rendering. Google PageSpeed scores for Wix sites frequently fall below the threshold for good search rankings.
Every section on this page was generated by ChilledSites AI. No designer. No developer. No template hunting. Just a prompt — and 60 seconds.
Build my site now — from £29/yearCommon questions
Wix ADI picks a template and hopes for the best. ChilledSites generates a website that's genuinely about your business — in 60 seconds, for £29/year.