Both claim to use AI. Only one actually does. Here's the real difference between Wix's questionnaire-driven template builder and a genuine AI website generator.
What each platform actually does
The label "AI" is used very loosely in website building. Here's what really happens under the hood.
You answer a questionnaire — industry, business name, goals, style preferences.
Wix selects a template from its library based on your category answers.
Placeholder content is swapped in — your business name replaces generic text.
You edit everything manually — every section, every word, every image is on you.
Ongoing editing via drag-and-drop — Wix's traditional editor, now with an AI chat bolt-on.
You describe your business in plain English — one sentence is enough.
Claude AI reads and understands your context, tone, industry, and goals.
AI writes all your copy — headlines, body text, CTAs, everything from scratch.
AI designs the structure — selects the right sections, layout, and flow for your business.
Edit by typing plain English — "make the hero bolder" and it's done. No dragging required.
Head-to-head comparison
Every dimension that matters when choosing a website builder in 2025.
| Feature | Wix ADI | ChilledSites |
|---|---|---|
| AI quality | Template selection engine | Claude AI — frontier language model Winner |
| AI writes your copy | No — you write it yourself | Yes — fully written by AI Winner |
| Time to first site | 30–60 mins of editing | 60 seconds Winner |
| Starting price | ~£144/year (£12/mo) | £29/year — all inclusive Winner |
| Custom domain | Included on paid plans | Included from £29/year |
| Hosting | Included | Included |
| AI editing after launch | Basic chat — limited results | Full AI editor — change anything by typing Winner |
| Analytics | Basic (paid plans) | Built-in dashboard included |
| Contact forms | Available (paid) | Included with email notifications |
| Unique output | Template — others have the same layout | Unique every time Winner |
| Complexity | High — Wix editor is powerful but complex | Minimal — describe, review, publish |
| Ads on free plan | Yes — Wix branding on free sites | No free plan needed — £29/yr all-in |
The price difference
For a fraction of Wix's entry-level price, you get more AI, more features, and a better-looking site.
~£12/month · billed annually
everything included · no upsells
The decision guide
Neither tool is right for everyone. Here's how to decide honestly.
The AI quality gap
Template population and true AI generation are fundamentally different technologies. Here's why it matters.
Wix ADI uses classification algorithms to sort you into a template bucket. ChilledSites uses Claude — Anthropic's frontier AI model, trained on billions of examples of great writing, design reasoning, and business communication. The gap in output quality is enormous.
Wix ADI populates generic placeholder text that you then have to replace entirely. ChilledSites generates copy that is specific to your business, your tone, your industry — written from scratch by AI that has actually understood what you do.
When Wix ADI gives you a template, thousands of other businesses received that same template. ChilledSites generates your site from scratch — the layout, the section choices, the structure are unique to your brief. You won't see your website on someone else's domain.
Wix ADI hands you a template and steps aside. ChilledSites stays with you — after generation, you can type "make the pricing section clearer" or "add a FAQ below the services" and the AI rebuilds that section instantly. No drag-and-drop, no CSS, no faff.
Wix ADI gives you a starting point. Then you spend an hour — or more — replacing template content, adjusting layouts, writing your own copy. ChilledSites gets you to a genuinely usable site in 60 seconds. The difference is whether AI does the work or you do.
Wix ADI needs you to categorise your business, answer style preference questions, and pick from options. ChilledSites needs one sentence. "I run a plumbing company in Bristol" is enough for the AI to generate a complete, professional website with relevant copy and structure.
Every section on this page — the layout, the copy, the structure — was generated by ChilledSites AI. No questionnaire. No template. Just a description and 60 seconds of AI work.
Build mine now — from £29/yearCommon questions
Wix ADI sorts you into a template. ChilledSites builds you a website — from your words, in 60 seconds, for £29/year.