Booking Websites for Service Businesses

Get a Website With
Online Booking in 60 Seconds

Clients want to book at 11pm on a Sunday. They won't leave a voicemail — they'll book with your competitor who has an online calendar. ChilledSites builds your full website with booking integration automatically, in under a minute.

Build My Booking Website Free
67%
of clients prefer
booking online
40%
of bookings happen
outside business hours
+27%
average revenue increase
after adding online booking
60s
to build your full
site with ChilledSites
The Revenue Case

Every Missed Call is a Lost Booking

Service businesses that add online booking don't just become more convenient — they grow their revenue significantly. Here is why.

3×
more bookings captured from
visitors who can book instantly vs
those who have to call
82%
of consumers abandon a service
if they can't book easily online —
they go to your competitor instead
35%
reduction in no-shows when
automated booking reminders
are sent via email or SMS
5 hrs
saved per week on average
by service businesses who switch
from phone to online booking
Clients Book When It Suits Them
Most people research services in the evening or on weekends. If they can't book at that exact moment, they move on. An online booking calendar captures demand the instant it arises — day or night, 365 days a year.
Stop Playing Phone Tag
You're in the middle of a client appointment. Your phone rings. You miss it. They don't leave a message. Sound familiar? With online booking, clients self-serve completely — no phone calls, no back-and-forth texts, no missed opportunities.
Eliminate Double-Bookings
Booking tools like Calendly and Acuity sync directly with your Google Calendar or iCal. They only show slots you're genuinely available, block off time you're busy, and prevent double-bookings entirely — automatically.
Automatic Reminders Cut No-Shows
No-shows cost service businesses thousands per year. Booking tools send automatic confirmation emails and reminder messages at intervals you control — typically 48 hours and 1 hour before the appointment. Studies show this cuts no-shows by up to 35%.
Take Deposits Upfront
Many booking tools let you require a deposit or full payment when the client books. This deters time-wasters dramatically and ensures that even if someone no-shows, your time is still compensated. Acuity and Square Appointments make this especially easy to configure.
Clients Manage Their Own Appointments
Need to reschedule? Without online booking, that's another phone call or text thread. Booking tools let clients reschedule or cancel themselves within rules you set — saving you admin time and reducing the friction that leads to last-minute cancellations.
How It Works

From Zero to Booking Website in 4 Steps

ChilledSites generates your entire website — design, copy, booking integration, and hosting — from a single text description. Here is the process.

01
Describe Your Business
Type a short description: "I run a sports massage clinic in Bristol. I offer 30, 60, and 90-minute sessions for athletes and gym-goers." That's all the AI needs to get started.
02
AI Builds Your Full Site
In under 60 seconds, ChilledSites generates a complete website with professional copy, mobile-first design, your services, pricing, about section, and contact details — all written specifically for your business.
03
Booking Integration Added
The AI automatically embeds a booking calendar section into your site. Connect your existing Calendly, Cal.com, or Acuity account, or the AI will guide you to set one up — it only takes 5 minutes to create a free account.
04
Publish & Start Taking Bookings
Deploy to your custom domain with one click. Your site is live, bookings are open, and clients can start scheduling immediately. No developer, no page builder, no monthly SaaS fees beyond your annual plan.
Booking Integrations

Which Booking Tool Should You Use?

ChilledSites can embed any of these popular booking platforms. Here is a quick guide to choosing the right one for your business.

Free plan available
Calendly
The most popular booking tool in the world. Clean, simple interface with powerful automation. Free plan covers one event type — perfect for most service businesses starting out. Paid plans from $10/month add multiple event types, group events, and payment collection.
Best for: Consultants, coaches, therapists, tutors
Fully free & open source
Cal.com
The open-source alternative to Calendly with no vendor lock-in. Free forever on the hosted version, with unlimited event types. More flexible than Calendly and growing fast. Ideal if you want full data ownership or need advanced team scheduling without paying per seat.
Best for: Tech-savvy owners, agencies, teams on a budget
Acuity Scheduling
Built specifically for service businesses with complex schedules. Supports multiple staff members, service menus with different durations and prices, intake forms, and upfront payment or deposits. Owned by Squarespace but works standalone. The most feature-rich option for busy salons and clinics.
Best for: Salons, clinics, fitness studios, multi-staff businesses
Free for individuals
Square Appointments
If you also take in-person payments with Square, their Appointments product integrates your booking and point-of-sale into one system. Free for solo operators, team plans from $29/month. Best if you want booking and payment processing tightly coupled without piecing together separate tools.
Best for: Beauty, barbers, tradespersons taking card payments
Free plan available
Tidycal
A one-time payment booking tool (from $19 lifetime) that competes directly with Calendly's paid plans. Strong value for money. Clean embed widget, unlimited booking types, and payment collection via Stripe. Growing in popularity among freelancers and coaches who resent recurring SaaS fees.
Best for: Solopreneurs who hate monthly subscriptions
Free plan available
YouCanBook.me
A scheduling tool focused on highly customisable booking pages and advanced buffer/padding rules. Useful when you need precise control over back-to-back booking gaps, preparation time between clients, or complex availability windows. Free plan allows one booking page.
Best for: Busy practitioners needing fine-grained availability control
Perfect For

Every Service Business That Works by Appointment

If your business runs on appointments, online booking is not a nice-to-have — it's infrastructure. ChilledSites builds booking websites for all of these industries.

Health & Beauty
Hair salons, barbers, beauty therapists, nail technicians, lash and brow artists, spray tanners, massage therapists. High-frequency bookings with strong repeat clients — online booking is essential for managing a full diary.
Health & Wellness
Physiotherapists, osteopaths, chiropractors, personal trainers, yoga instructors, nutritionists, life coaches, psychotherapists. Clients often book recurring sessions — recurring booking patterns make the case for online scheduling overwhelming.
Professional Services
Business consultants, accountants, solicitors, financial advisers, mortgage brokers, architects, interior designers. Discovery calls, consultations, and review meetings are all perfect for online scheduling — saves reception time and looks professional.
Trades & Home Services
Plumbers, electricians, gas engineers, cleaners, gardeners, decorators, handymen. Scheduling site visits from your website removes the need to answer the phone mid-job. Clients can book a survey or quote slot directly, with automatic confirmation.
Creative & Photography
Photographers, videographers, graphic designers, wedding planners, DJs, musicians. Pre-shoot consultations, discovery calls, creative briefings — all benefit from structured scheduling rather than open-ended email chains that drag on for days.
Education & Tutoring
Private tutors, music teachers, driving instructors, language coaches, exam prep specialists. Regular weekly slots, holiday intensives, and one-off sessions are all easy to manage with a booking calendar — and clients can self-serve without sending a message.
Technical Details

How Booking Embeds Actually Work

You don't need to understand any of this to use ChilledSites — but if you're curious about what happens under the hood, here it is.

Inline Widget Embed
The most common method. Your booking tool provides a JavaScript snippet — a few lines of code — that you paste into your website's HTML. It renders the full booking calendar directly inside your page. Visitors never leave your site to book. ChilledSites inserts this snippet automatically when it generates your website.
Redirect to Booking Page
A simpler approach: your "Book Now" button links directly to your booking tool's hosted page (e.g. calendly.com/yourname). The visitor leaves your site briefly to book, then returns. Less seamless than an inline embed but requires zero code and works on any website. ChilledSites uses this as a fallback where embeds aren't suitable.
Mobile-Optimised by Default
All major booking tools render cleanly on mobile devices. When ChilledSites generates your booking website, the booking section is responsive and tested at mobile screen sizes. Since over 60% of service business searches happen on mobile, this is non-negotiable.
No Shared Data or Privacy Risk
Booking tools operate as separate services with their own data handling. Your clients' booking data (name, email, appointment details) is stored with your booking provider — not on ChilledSites servers. All major tools are GDPR-compliant and can provide a Data Processing Agreement.
Calendar Sync is Automatic
Connect your Google Calendar or Apple Calendar when you set up Calendly, Cal.com, or Acuity. The booking tool reads your existing calendar events to block off unavailable times, and writes new bookings back into your calendar automatically. Zero double-entry, zero manual management.
Real-Time Availability
When a client views your booking calendar, they see your actual availability at that exact moment. If another client books 3pm on Tuesday while someone else is viewing, the 3pm slot disappears in real time. No double-bookings, no awkward "sorry that slot's taken" messages.
Common Questions

Booking Website FAQs

Everything service business owners ask before adding online booking to their website.

The easiest way is to use an AI website builder like ChilledSites that automatically embeds a booking integration when it generates your site. You can also embed Calendly, Cal.com, or Acuity Scheduling manually by copying a widget snippet into your existing site. ChilledSites does this for you in 60 seconds — just describe your business and it builds the full site with booking included.
The most popular booking tools for service websites are Calendly (best for consultants and coaches), Cal.com (open-source and free), Acuity Scheduling (best for salons and wellness businesses), and Square Appointments (best for businesses that also take in-person payments). All of them provide an embed snippet you can paste into any website, or ChilledSites can wire this up automatically when building your site.
Yes. Studies consistently show that 67% of clients prefer booking appointments online, and businesses that add online booking see a 20–30% increase in new bookings within the first month. The biggest gain comes from capturing after-hours bookings — roughly 40% of online appointments are made outside business hours when you can't answer the phone. The secondary gain is reduced no-shows from automated reminders, which cuts revenue loss from empty slots by up to 35%.
A ChilledSites website starts from £29/year, which includes hosting, a custom domain, and a booking-ready design. The booking tool itself (like Calendly or Cal.com) has free tiers that cover most small businesses. Compare this to hiring a developer for a custom booking site, which typically costs £1,500–£5,000 upfront plus ongoing maintenance fees. A traditional website plus a paid booking tool (e.g. Acuity at $20/month) runs around £200–£300/year — still far more than ChilledSites.
Any service business that works by appointment benefits enormously from online booking. This includes hair salons, beauty therapists, physiotherapists, personal trainers, life coaches, business consultants, private tutors, dog groomers, plumbers, electricians, and photographers. If you currently take bookings by phone, text, or email, online booking will save you hours every week and capture revenue you're currently losing to competitors who make it easier to book.
Absolutely. ChilledSites generates a complete professional website with booking integration from a single text description — no code, no design skills needed. You describe your business (e.g. "I run a hair salon in Manchester, specialising in colour and balayage") and the AI builds a full site with pages, booking links, contact details, and mobile-responsive design in under 60 seconds. You then connect your booking tool account, point your domain, and you're live.
Calendly is the most popular and easiest to set up — ideal for one-to-one consultations and discovery calls, with a generous free plan. Cal.com is an open-source alternative with more flexibility, unlimited event types on the free tier, and no vendor lock-in. Acuity Scheduling (by Squarespace) is built for service businesses with multiple staff, service menus, intake forms, and the ability to take deposits or full payment at booking. ChilledSites can embed any of these — choose based on your complexity: Calendly for simple needs, Acuity for full salon or clinic management.
Get Started Today

Your Booking Website Is
60 Seconds Away

Describe your business. The AI builds your full website with booking integration. You're live before your next client appointment.

Build My Booking Website

No credit card required to start. Free plan available. Custom domain from £29/year.