Instagram vs Website: Does Your Business Need Both?
If you're a photographer, salon owner, artist, or any visual business, you probably have a killer Instagram. But is it enough? Here's why the answer is almost always "no" - and how to use both together.
The Quick Answer
You need both. Instagram is perfect for showcasing visual work and building engagement. But it can't rank on Google, can't take bookings effectively, and you don't own your followers. Instagram attracts, website converts.
Why Instagram Works (For Now)
For visual businesses, Instagram genuinely is powerful:
Instagram Strengths for Visual Businesses
- Visual showcase - Purpose-built for beautiful imagery
- Discovery through hashtags - People search #weddingphotographer, #nailsalon
- Stories and Reels - Behind-the-scenes, process content performs well
- Direct messages - Easy, informal customer contact
- Social proof - Likes and comments visible to potential clients
- Free to use - No cost to post and grow
The Instagram Problem Nobody Talks About
Here's what Instagram can't do - and why it's costing you customers:
Instagram Limitations
- You don't own your followers - Meta controls everything, algorithm decides who sees you
- Can't rank on Google - When people search "photographer near me", you're invisible
- Limited link options - One link in bio isn't enough
- No proper booking - DMs are messy for appointments
- Account can be disabled - Years of work gone overnight
- Hard to show full portfolio - Grid format limits presentation
- No pricing info - "DM for prices" loses clients
The Reach Problem
You've built 5,000 followers over years. How many see your posts? Only 200-500 on average. The algorithm decides who sees your content, and it's getting worse. Meanwhile, your website shows up for anyone searching Google.
What a Website Adds to Your Instagram
A website fills all the gaps Instagram leaves:
Google Discoverability
40% of leads come from search engines. When someone Googles "wedding photographer Manchester", your Instagram won't show up - but your website will.
Professional Credibility
Having a website signals you're a serious business, not just a hobbyist. Many clients expect professionals to have websites.
Full Portfolio Showcase
Present your work in organised galleries, by category or project. No 3-column grid limitations. Show your best work properly.
Booking & Payments
Take bookings 24/7, collect deposits, show availability. No more DM back-and-forth. Clients can book while you sleep.
Email Capture
Build an email list you actually own. Algorithm-proof. Send updates directly to interested clients.
Your Link in Bio Destination
Your website becomes THE link. No Linktree needed. All your info, services, booking - one professional home.
How They Work Together (By Industry)
Photographers
Instagram: Share recent shoots, behind-the-scenes, build excitement
Website: Full galleries by category, pricing packages, availability calendar, booking form, Google visibility for "photographer [location]"
Salons & Beauty
Instagram: Transformation posts, nail art, hair colour inspiration
Website: Full service menu with prices, online booking, Google Maps visibility, opening hours, team profiles
Restaurants & Cafes
Instagram: Food photography, daily specials, atmosphere shots
Website: Full menu with prices, reservations, location/parking, opening times, Google visibility for "restaurant [area]"
Artists & Makers
Instagram: Process videos, studio tours, work-in-progress
Website: Shop with all products, commission info, about/artist statement, mailing list signup, press kit
The Link in Bio Problem (Solved)
The Problem
- • Instagram only allows one link
- • Linktree looks generic and unprofessional
- • Multiple link tools don't rank on Google
- • You're still sending people elsewhere
The Solution
- • Your website IS your link in bio
- • Professional, matches your brand
- • Ranks on Google for more traffic
- • Everything in one place you control
Your Website as Link in Bio
Instead of a generic Linktree, your bio link goes to yourname.com. Professional. Searchable. All your info, portfolio, booking, contact - in one place. Visitors get the full experience instead of a list of links.
The Customer Journey: Instagram + Website
Here's how the two platforms work together:
1. Discover
Find you on Instagram (hashtags, explore, shares)
2. Engage
Follow, like posts, check stories, build interest
3. Research
Click link in bio → visit website for details
4. Book
Book appointment or enquire via website
Instagram's Role
Attract attention → Build interest → Create engagement
Website's Role
Provide details → Build trust → Convert to booking
Frequently Asked Questions
Is Instagram enough for my business or do I need a website too?
Instagram is great for visual businesses, but it's not enough on its own. You don't own your Instagram followers (the algorithm controls reach), you can't rank on Google, and you're limited to one bio link. For visual businesses, the best strategy is: Instagram to attract and engage, website to convert and book.
Can Instagram replace a website for photographers?
No. While Instagram is perfect for showcasing your portfolio and building an audience, you need a website for bookings, pricing information, full galleries, and Google visibility. Most clients discover photographers through Google searches, then check Instagram - you need both.
How do Instagram and a website work together?
They complement each other perfectly: Instagram attracts attention with visual content and builds your following. Your website then converts interested followers into paying customers through booking forms, detailed information, and professional presentation. Use your bio link to drive Instagram traffic to your website.
What's the problem with using Linktree instead of a website?
Linktree is a band-aid solution. It doesn't appear in Google searches, looks generic, offers limited customisation, and you still don't own your content. A website serves as your "link in bio" destination while also providing full SEO visibility, booking capability, and professional branding.
Do salons and beauty businesses need websites or just Instagram?
Both. Instagram is essential for showcasing your work and building trust, but 90% of clients prefer to book online. A website with integrated booking lets clients book 24/7, see your full service menu and prices, and find you through Google when searching for salons in their area.
Complete Your Online Presence
You've built an amazing Instagram. Now build the website that converts those followers into customers.
From £8 • Portfolio galleries included • Booking integration available