Most small business websites look decent but fail to convert. ChilledSites builds websites engineered for enquiries — with conversion best practices baked in from the start.
The problem
Having a website and having a website that gets you customers are very different things. Here are the four reasons most small business websites fail.
53% of visitors leave a mobile site if it takes more than 3 seconds to load. Bloated templates, uncompressed images, and lazy hosting kill your traffic before it can convert.
Visitors need to know exactly what to do next. Without a prominent "Call us", "Get a quote", or "Book now" button visible immediately, most people just leave without doing anything.
If Google doesn't know what area you serve or what service you offer, you simply won't appear when local customers search. Most template websites skip this entirely.
Over 70% of local business searches happen on phones. If your site is clunky on mobile — tiny text, broken layouts, impossible-to-tap buttons — you're losing most of your traffic.
The solution
There are five things every high-converting small business website has. Get these right and enquiries follow.
In the first five seconds, a visitor must know what you do, who you serve, and why they should choose you. No ambiguity, no scrolling required — just an immediate, compelling answer to "what is this?"
The single biggest uplift in leads comes from putting your contact form — or at minimum a "Get a quote" button — where visitors can see it without scrolling. Don't make them hunt for it.
Reviews, testimonials, case studies, accreditations, and years-in-business badges all build confidence. Visitors need to trust you before they'll contact you — trust signals cut that hesitation.
Your website must work beautifully on a phone. Tappable buttons, readable text, fast loading, single-column layouts on small screens. Mobile-first isn't a feature — it's the baseline for 2026.
Under 3 seconds on mobile. Clean, lightweight code — no bloat, no unnecessary plugins, no 4MB image carousels. Speed is both a user experience requirement and a Google ranking factor.
Proper page titles, meta descriptions, location-specific content, and structured data so Google understands your service area. Show up when someone nearby searches for exactly what you do.
How it works
Every ChilledSites website is built with conversion best practices baked in by the AI — not added as an afterthought.
Tell the AI what you do, where you are, and who your customers are. The more specific you are, the better the result — "plumber in Bristol specialising in emergency callouts" beats "plumber".
Takes 30 secondsThe AI generates a complete multi-page website with your copy written, your conversion structure set up, contact forms placed above the fold, and mobile layout optimised — all automatically.
Conversion-focused by defaultNot happy with something? Just say it. "Add a testimonials section", "Make the CTA button bigger", "Add our phone number to the header". The AI edits live — no code, no drag-and-drop.
Plain English editingConnect your domain, hit publish, and your site is live. Hosting, SSL, and a fast CDN are included. Form submissions land in your inbox the moment someone reaches out.
Live in minutesConversion features
Every ChilledSites website includes the tools proven to turn visitors into customers for small businesses.
Every enquiry lands directly in your inbox in real time. No logging into a dashboard to check — you find out the moment someone reaches out.
On mobile, a tap-to-call button is the single most effective conversion element. One tap and the customer is calling you — no friction, no typing, instant contact.
Many customers prefer WhatsApp over email or phone calls. A floating WhatsApp button lets them message you instantly — dramatically lowering the barrier to first contact.
Local customers want to know exactly where you are. An embedded map builds trust, confirms your location, and helps with local SEO — showing Google you serve a specific area.
Real customer reviews on your website — not just on Google — give undecided visitors the social proof they need to pick up the phone. Testimonials are one of the highest-converting elements you can add.
See where visitors come from, what pages they view, and which devices they use. Understand what's working so you can make smart decisions about where to focus next.
Real results
When your website is built for conversion rather than decoration, the numbers speak for themselves.
"I had a website before but it never did anything. Within two weeks of going live on ChilledSites I had three new enquiries come through the contact form. The click-to-call button is brilliant — people actually use it."
"My old site was built by an agency for £800 and it looked nice but never converted. ChilledSites cost me £29 and has the form right there on the homepage. It's actually got me bookings. The ROI is ridiculous."
"Massive difference from my Wix site. The AI knew to put the WhatsApp button front and centre — and that's how most of my enquiries come in now. Took literally 5 minutes to build."
ChilledSites builds conversion-focused websites in 60 seconds — with contact forms, click-to-call, WhatsApp, local SEO, and analytics all included from day one. For £29/year.
Build my customer-getting websiteCommon questions
Stop paying for a website that just sits there. ChilledSites builds one that converts visitors into customers — in 60 seconds, for £29/year.