How to Build a Website That Actually Gets You Customers
A pretty website is useless if nobody contacts you. Here's how to build one that turns visitors into paying customers.
The Key Insight
Most websites are built for the owner ("Look at us!") instead of the customer ("Here's how we help you"). Flip that, and enquiries increase.
Why Most Small Business Websites Fail
Common Mistakes
- • No clear call to action
- • Contact info buried in footer
- • Too much jargon
- • Slow on mobile
- • "About us" before "How we help you"
What Works
- • Clear "Contact Us" above the fold
- • Phone number clickable on mobile
- • Customer-focused language
- • Fast loading everywhere
- • Benefits before features
The Customer-Getting Framework
Clear Headline
What you do + who it's for in one sentence. "Emergency Plumbing in Manchester - 24/7 Response"
Visible Contact
Phone, email, or form above the fold. Don't make them scroll to find you.
Social Proof
Reviews, testimonials, "Trusted by X customers". People trust other customers.
One Clear CTA
What do you want them to do? "Call Now", "Get Quote", "Book Online" - pick one per page.
Mobile-First
60%+ of your visitors are on phones. Test on mobile first, desktop second.
Elements That Convert
Clickable Phone
Tap to call on mobile
Short Form
3-4 fields maximum
Reviews Visible
Show them on homepage
Build a Website That Converts
AI builders are trained on conversion best practices. Your site will be built to get customers, not just look pretty.
Start Building Now