What website features help capture more leads?

Key lead capture features include: contact forms on every page, quote request forms, free consultation booking, downloadable resources, callback request buttons, and WhatsApp/live chat. Clear calls-to-action and trust signals also increase conversion.

How do I get quality leads, not just any enquiries?

Quality leads come from clear positioning. Be specific about what you offer, who you serve, and your pricing range. This filters out poor fits before they enquire. Ask qualifying questions in your forms to gather information upfront.

How many leads can a website generate?

This depends on your industry, traffic, and conversion rate. A well-optimised local business website typically converts 2-5% of visitors into leads. With 500 monthly visitors, that's 10-25 leads per month - all coming to you without cold calling.

Build a Website That Generates Leads

Q: How do websites generate leads?

Websites generate leads by attracting visitors through search engines and social media, then capturing their contact information through forms, quote requests, and booking systems. A good website pre-qualifies leads by explaining what you offer.

2-5%

Typical visitor-to-lead rate

93%

B2B buyers start online

5 mins

To build with AI

24/7

Lead capture while you sleep

How Your Website Becomes a Lead Machine

1

Attract

SEO brings visitors searching for your services. They're already interested.

2

Engage

Compelling content shows your expertise and builds trust.

3

Capture

Forms and CTAs collect their details when they're ready to talk.

4

Convert

You follow up with warm leads who already know and trust you.

Lead Capture Features That Work

📋

Smart Contact Forms

Capture name, email, phone, and qualifying questions. Know what they need before you call back.

💰

Quote Request Forms

Let visitors describe their project and request a quote. Qualified leads who are ready to buy.

📅

Booking Calendar

Let leads book discovery calls or consultations directly into your calendar. No back-and-forth.

📱

Click-to-Call

One tap on mobile to call you directly. Perfect for urgent enquiries and ready-to-buy leads.

💬

WhatsApp Button

Let visitors message you instantly on WhatsApp. Meet them where they already communicate.

🎁

Lead Magnets

Offer free guides, checklists, or consultations in exchange for email addresses.

Quality Leads, Not Just More Enquiries

Clear Positioning

Be specific about what you offer and who you serve. The right clients find you; the wrong ones filter themselves out.

Pricing Transparency

Show starting prices or ranges. This pre-qualifies leads by budget and reduces time-wasting enquiries.

Qualifying Questions

Ask the right questions in your forms. Understand their needs, timeline, and budget before the first conversation.

Case Studies

Show your ideal projects. Attract more of what you want by showcasing your best work.

Common Questions

How do websites generate leads?

By attracting visitors through search engines, then capturing contact info through forms, quote requests, and booking systems. A good website pre-qualifies leads by explaining what you offer.

What features help capture more leads?

Contact forms on every page, quote requests, free consultation booking, downloadable resources, callback buttons, and WhatsApp/chat. Clear calls-to-action and trust signals increase conversion.

How do I get quality leads?

Clear positioning filters out poor fits. Be specific about what you offer, who you serve, and your pricing range. Ask qualifying questions in forms to gather info upfront.

How many leads can I expect?

Well-optimised local business websites convert 2-5% of visitors. With 500 monthly visitors, that's 10-25 leads per month - all coming to you without cold calling.