If your site looks old, it's costing you money

Your Website Is Costing
You Customers.

An outdated website drives potential customers straight to your competitors — silently, every single day. The good news: you can have a modern, professional website up in 60 seconds.

Rebuild my website — from £29/year See example sites
75%
judge credibility by website design
60s
to generate a modern site
£29/yr
all-in, no agency fees
5,000+
businesses already upgraded

Is your website outdated?

Signs Your Website Is Letting You Down

Check how many of these apply to your current site. Each one is costing you customers.

It does not work on mobile

Over 60% of web traffic is mobile. If your site requires pinching and zooming, visitors leave within 3 seconds. Google also penalises non-mobile-friendly sites in search results.

It loads slowly

53% of mobile visitors abandon a site that takes more than 3 seconds to load. Old websites built on outdated code with unoptimised images are almost always slow by default.

The design aesthetic is dated

Bevelled buttons, textured backgrounds, Comic Sans or Times New Roman, Flash banners, rotating text — these design choices scream "2007" to anyone who visits. First impressions are everything.

No HTTPS / SSL certificate

If your website URL starts with "http://" instead of "https://", browsers show a "Not Secure" warning. This instantly destroys trust and causes most visitors to close the tab immediately.

Flash or jQuery animations

Flash is completely dead — blocked by all modern browsers. Clunky jQuery sliders and pop-up effects from the 2010s signal an unmaintained site to both visitors and search engines.

Contact details are hard to find

If someone has to hunt for your phone number or email address, they will not bother. Outdated sites often bury contact information or use forms that have long since stopped working.

The real cost

What an Outdated Website Costs You

Every day your old website is live, these things are happening without you knowing.

75%

Lost trust before they contact you

Three quarters of people admit to judging a company's credibility based on its website design alone. An old site tells people your business is out of date, too — even if it is not.

3s

That is all you have before they leave

Slow loading kills conversion. Users expect a page to load in under 3 seconds on mobile. Every extra second costs you roughly 7% of potential conversions — and it compounds daily.

-40%

Fewer enquiries and leads

Studies show that businesses with modern, mobile-optimised websites receive up to 40% more enquiries than those with outdated sites — from the same amount of traffic.

SEO

Invisible in Google search

Google's Core Web Vitals ranking system actively demotes slow, non-mobile-friendly, and non-HTTPS sites. Your competitors with modern websites are outranking you right now.

The solution

The Fastest Way to Get a Modern Website

Compare the traditional route with what AI makes possible today.

The Old Way — Agency or DIY

Weeks of back-and-forth

  • 1 Find and brief a web agency or freelancer
  • 2 Wait 1–2 weeks for an initial quote (£2,000–£10,000+)
  • 3 Spend weeks reviewing wireframes and mockups
  • 4 Write all the content yourself, or pay extra for a copywriter
  • 5 Rounds of revisions — each one adds time and cost
  • 6 Launch after 6–12 weeks. Then pay ongoing maintenance fees.
VS

The ChilledSites Way — AI-Powered

Live in 60 seconds

  • 1 Describe your business in plain English
  • 2 AI generates your full website — design, copy, structure — in 60 seconds
  • 3 Review and tweak anything with the AI editor
  • 4 Connect your custom domain (15 minutes)
  • 5 You are live — with a modern, professional, mobile-ready website
  • 6 Everything included for £29/year. No maintenance fees.

What you get

What a Modern ChilledSites Website Looks Like

Every website built with ChilledSites includes these modern standards out of the box.

Mobile-first design

Every ChilledSites website is built responsive from the ground up. It looks sharp and works perfectly on any phone, tablet, or desktop — without you having to think about it.

Fast by default

Lean, modern HTML and CSS with no bloated page builders or excessive plugins. ChilledSites websites score well on Google's Core Web Vitals without any configuration needed.

HTTPS included

Every site is served over HTTPS automatically. No "Not Secure" warnings, no SSL configuration headaches. Your visitors — and Google — will see a trusted, secure website from day one.

SEO-optimised structure

Proper heading hierarchy, semantic HTML, meta tags, open graph data, and a clean sitemap — all generated automatically. The technical SEO foundation is solid before you even publish.

AI editor for instant changes

Need to update your phone number, add a service, or change your headline? Just type what you want in plain English and the AI updates your site. No developer required, ever.

Professional copy, not filler

The AI writes real, business-specific copy for your pages — not generic placeholder text. Your services, your tone, your unique selling points — explained clearly and persuasively.

Before vs after

What Changes When You Upgrade

A side-by-side look at what your business website experience transforms into.

Before: Your Old Website

Broken on mobile
Text overflows, buttons are too small to tap, images are distorted
Takes 8+ seconds to load
Unoptimised images, outdated scripts, slow server — most visitors leave before it finishes
Embarrassing to share
You avoid putting your URL on business cards or in emails because it reflects badly
Buried in Google search
Competitors with modern sites outrank you for every keyword that matters to your business
Changes cost money
Every small update requires calling a developer, waiting days, and paying a bill

After: Your ChilledSites Website

Perfect on every device
Looks sharp on any screen size — phone, tablet, laptop, wide monitor — automatically
Loads under 2 seconds
Clean, lean code with no bloat. Visitors see your site instantly and stay on the page
Proud to share it
A professional design that accurately represents the quality of your business and work
Ranking in Google search
Proper SEO structure, fast loading, and HTTPS help you climb the rankings over time
Change anything instantly
Just type what you want updated in plain English — the AI makes the change in seconds
Stop losing customers to an old website

Your modern website is 60 seconds away.

Describe your business and let AI handle the design, copy, and structure. No agency. No waiting. No expensive bill. Just a professional website, live today.

Rebuild my website now

Common questions

Frequently Asked Questions

How do I know if my website looks outdated?
Key signs include: it does not display properly on mobile phones, it loads slowly (over 3 seconds), it uses Flash or dated jQuery animations, it does not have HTTPS (the padlock in the browser bar), the design uses skeuomorphic textures or outdated fonts like Comic Sans or Times New Roman, and it has not been redesigned in the last 3–5 years. If you are embarrassed to share your website URL, that is probably the clearest sign of all.
How much does it cost to modernise a website?
A web agency typically charges £2,000–£10,000+ to redesign a website and takes 4–12 weeks to deliver it. Freelancers are cheaper but still usually cost £500–£3,000 and take weeks. ChilledSites uses AI to rebuild your website in 60 seconds for just £29/year — including hosting, your custom domain, analytics, and the ability to make unlimited edits yourself using plain English.
Does an outdated website affect my Google ranking?
Yes, significantly. Google uses Core Web Vitals (page speed, interactivity, and visual stability) as ranking signals in its algorithm. Outdated websites with slow loading, no mobile optimisation, and missing HTTPS rank lower in search results — meaning fewer people find your business organically. Modern websites built to current standards get a structural advantage in Google before you have written a single piece of content.
How long does it take to rebuild a website with ChilledSites?
The AI builds your full website in about 60 seconds. You describe your business in plain English, the AI generates the complete site with professional copy, design, and structure, and you can publish it immediately. Connecting your own custom domain takes another 15–30 minutes depending on your domain registrar. In under an hour, your new modern website can be live at your own address.
Will a modern website actually get me more customers?
Studies consistently show that 75% of people judge a company's credibility based on its website design alone. A modern, fast, mobile-friendly website builds trust on the first visit, reduces bounce rates, ranks better in Google, and converts more visitors into enquiries — directly impacting your revenue. Businesses report significantly more contact form submissions and calls after upgrading from an outdated site to a modern one.
Takes 60 seconds to start

Rebuild your website today.

Stop losing customers to an embarrassing old site. ChilledSites builds you a fast, professional, mobile-ready website — in 60 seconds, for £29/year.

Get my modern website now See examples first