Do tradesmen really need a website?

Yes. 97% of people search online before hiring a tradesman. Without a website, you're invisible to potential customers who aren't reached by word-of-mouth. Your website works 24/7 building trust even when you're on a job.

What should a tradesman website include?

Essential: Services offered, service areas, phone number (clickable on mobile), photo gallery of your work, customer reviews, and about section with qualifications. Optional: Quote request form, pricing guides, booking system.

How do I get my trade website to rank on Google?

Focus on local SEO: Include your town/area in page titles and content, claim Google Business Profile, get reviews, ensure NAP (Name, Address, Phone) is consistent everywhere online. Most local trade websites can rank within 3-6 months.

Trades Guide

Tradesman Website That Actually Gets You Jobs

Plumbers, electricians, builders, roofers - your website should bring in leads, not just look pretty. Here's how to build one that works.

The Trade Website Reality

97% of people search online before hiring a tradesman. Without a website, you're relying entirely on word-of-mouth while competitors capture everyone else.

Why Tradesmen Need Websites in 2025

Get Found on Google

"Emergency plumber near me" - someone's searching this right now. Without a website, you won't appear.

Build Instant Trust

Show your work, qualifications, and reviews. Customers choose tradesmen they can verify.

Stop Checkatrade Fees

Paying £50-100/month for leads? Your own website generates leads you don't pay per-call for.

Works While You Work

While you're on a job, your website is answering questions and collecting enquiries.

What Makes a Trade Website Work

Big, Clickable Phone Number

Top of every page, clickable on mobile. When someone needs an emergency plumber, they need to call NOW.

Clear Service Area

"Serving Manchester & surrounding areas" or list specific towns. People want to know you cover their area.

Photos of YOUR Work

Before/after shots, completed jobs, you on site. Real photos beat stock images every time.

Customer Reviews

Google reviews embedded on your site. People trust other customers more than anything you say.

Qualifications & Insurance

Gas Safe, NICEIC, public liability - whatever applies. Show you're legitimate and insured.

Trade Website vs Lead Generation Sites

Factor	Checkatrade/MyBuilder	Your Own Website
Monthly Cost	£50-150/month	£5-20/month or one-time £8-50
Competition	Listed with competitors	Just you
Branding	Their platform	Your brand
Google Ranking	They rank, not you	Your site ranks
Customer Data	They own it	You own it

Tip: Use lead sites for extra work, but build your own website for long-term independence.

Local SEO: Getting Found in Your Area

How to Rank for "Plumber in [Your Town]"

Google Business Profile - Free, essential. Claim and complete yours today.
Include town names - In your page titles: "Emergency Plumber Manchester"
NAP consistency - Same Name, Address, Phone everywhere online
Get reviews - Ask happy customers to review you on Google
Local content - "Boiler repairs in Stockport" as a service page

Websites for Different Trades

Plumbers

Emergency focus, 24/7 availability, Gas Safe registration visible

Electricians

NICEIC/NAPIT accreditation, Part P compliance, service list

Builders

Project portfolio, before/after gallery, testimonials

Roofers

Drone/aerial photos, insurance details, emergency repairs

Painters & Decorators

Colour gallery, transformation photos, interior/exterior split

Heating Engineers

Boiler brands serviced, Gas Safe, annual service packages

Build Your Trade Website

Get found on Google. Show off your work. Get more calls. All from £8.

Start Building Now