Squarespace added Blueprint AI and AI copywriting tools. They help — but they still leave the hard work to you. Here's a complete breakdown of what they do, what they don't, and how the cost stacks up.
What Squarespace AI actually does
Squarespace has been adding AI features since 2023. Here's a clear-eyed look at each one.
Squarespace's onboarding wizard. It asks you a series of questions about your site type, industry, and goals — then recommends a template and suggests page layouts to include. The result is a pre-selected starting point, not a finished website.
Available inside the Squarespace editor, this tool generates text suggestions for individual sections. You highlight a text block, click the AI button, describe what you want, and it produces a draft. It works section-by-section — there's no full-site copy generation.
As part of the Blueprint AI flow, Squarespace narrows its template library down to a curated shortlist based on your answers. You then choose from those options. It removes some decision fatigue, but the templates are still standard Squarespace designs — not custom to your brand.
Side by side
The features that actually matter for small businesses and freelancers.
The pricing reality
Squarespace's monthly billing feels manageable — until you see what it costs annually.
Personal £13/mo · Business £19/mo · Commerce £23–35/mo
everything included · no surprises
Where ChilledSites wins
The fundamental difference isn't features — it's the approach. Squarespace helps you build. ChilledSites builds for you.
Describe your business in one sentence. ChilledSites generates a complete, multi-page website — custom design, all copy, full navigation — in under a minute. No template selection, no block-by-block editing, no manual layout work.
After your site is generated, making changes is as simple as typing in plain English. "Move the pricing section higher." "Change the colour scheme to dark navy." "Add a testimonials section." No editor UI to learn, no dragging and dropping.
ChilledSites costs £29/year — a one-time annual payment with no monthly billing surprises. Squarespace's cheapest plan with AI features is £13/month, which is £156/year minimum. That's 5x more for a template-based approach that still requires hours of manual work.
Every Squarespace site starts from one of their shared templates. ChilledSites generates a completely custom design for your specific business. Your site won't look like anyone else's because it wasn't built from a pre-made layout.
ChilledSites includes a full analytics dashboard — visitor counts, sources, device breakdown, and top pages. Squarespace's analytics are basic on lower plans and require upgrading for anything meaningful.
Squarespace has a powerful editor — but power means complexity. There are panels, blocks, sections, style editors, and hundreds of settings. ChilledSites has one interface: describe what you want, and it happens. That's the whole product.
Be fair to Squarespace
ChilledSites is not for everyone. Here's when Squarespace genuinely makes more sense.
Squarespace's templates are genuinely beautiful — especially for photographers, designers, and artists. If you need a polished portfolio with gallery pages and image-forward layouts, Squarespace is a strong choice.
If you need a full eCommerce platform — product catalogue, inventory management, payment processing, discount codes, order fulfilment — Squarespace Commerce is a mature, well-integrated solution. ChilledSites doesn't offer eCommerce.
Squarespace has a polished blogging platform with categories, tags, RSS, and scheduling. If regular content publishing is core to your business and you want full control over every post layout, Squarespace handles this well.
For a business with clear brand guidelines, an existing style system, and a team to manage the site, Squarespace's granular control is valuable. The higher monthly cost is easier to justify when it's a business expense with real ROI tracking.
Blueprint AI helps you pick a starting point. ChilledSites gives you the finished website. Describe your business in one sentence and see what AI-first site generation actually looks like.
Build mine now — from £29/yearCommon questions
Squarespace gives you the tools to build. ChilledSites builds it for you — in 60 seconds, for £29/year. See the difference for yourself.