The Agency Pricing Secret

Skip the Agency Bill.
Get a Better Website for
£29/year.

Web agencies quote £3,000 to £15,000 for a standard business website. ChilledSites uses AI to build the same thing in 60 seconds — with hosting, a custom domain, and edits included. No project managers, no revision meetings, no invoices.

Build My Website for £29 See the full cost breakdown
£8,000 Average UK agency quote
£29 ChilledSites per year
99.6% Less than an agency
60s Build time vs 6–12 weeks
The Real Numbers

What You Actually Pay

Here is what a typical agency project costs versus ChilledSites — broken down line by line, with no hidden extras.

Web Agency
A Standard 5-Page Business Website
Discovery & scoping £500–£1,500
UX wireframes & design £1,000–£3,000
Copywriting £500–£2,000
Development & CMS setup £1,500–£4,000
Revisions (2–3 rounds) £300–£1,500
Annual hosting & maintenance £600–£2,400/yr
Year 1 Total £3k–£15k
ChilledSites
Same Result. Instant. A Fraction of the Cost.
AI website generation Included
Professional design Included
Content writing Included
Hosting & SSL Included
Edits via AI editor Included
Custom domain connection Included
Year 1 Total £29
Behind the Invoice

What Agencies Are Actually Selling You

The agency model has not changed in 20 years. Most of the cost is process, not product — and AI makes that process redundant.

Account Management
A dedicated person to manage the relationship, schedule calls, write briefs, and coordinate the team. You are paying for their salary, not their output.
Adds weeks, not value
Revision Rounds
Agencies charge for revisions because every change requires a designer, a developer, and a project manager to co-ordinate. With AI, you describe the change and it happens instantly — no billing.
£300–£1,500 per round
Their Preferred CMS
Agencies often build in WordPress, Webflow, or a proprietary CMS — which locks you in and keeps you dependent on them for future updates at their rates.
Lock-in by design
The 6–12 Week Wait
Discovery, wireframes, design approval, development, testing, launch — each stage adds weeks. Meanwhile, your business runs without a website. ChilledSites builds in 60 seconds.
Time = money you don't have
Ongoing Retainer Fees
Once the site launches, agencies charge £50–£200/month for "maintenance" — security updates, backups, and minor tweaks that take minutes. ChilledSites handles all of that, included in your £29/year.
£600–£2,400/yr hidden cost
Jargon-Driven Scope Creep
Agencies upsell SEO audits, performance optimisation, analytics setup, and accessibility reviews as expensive extras. ChilledSites builds all of this in from day one.
Built-in with ChilledSites
Speed vs Process

Agency Timeline vs ChilledSites

Six to twelve weeks of calls, documents, and waiting — versus 60 seconds of AI generation. Here is how the two processes actually compare.

Web Agency — 6 to 12 Weeks
1
Initial enquiry & sales call
1–2 weeks to get a response, book a call, and receive a quote. Sometimes a second call for a "discovery session".
2
Brief & scope document
You write a detailed brief. They write a scope. You agree a contract. Signature, deposit invoice, processing. Another 1–2 weeks.
3
Wireframes & design mockups
Designers produce wireframes. You give feedback. Revisions. More feedback. Approval. 2–3 weeks minimum.
4
Development
Developers build the approved design. Bugs, scope questions, more delays. 2–4 weeks depending on queue.
5
Launch & final invoice
Testing, amendments, sign-off. Final invoice arrives. 10 weeks in, £8,000 lighter.
ChilledSites — Under 60 Seconds
1
Describe your business
Type a sentence or two about what you do. "I run a plumbing company in Manchester specialising in emergency callouts."
2
AI builds your website
In under 60 seconds, the AI generates a complete website — design, content, pages, contact form, SEO meta tags, all of it.
3
Preview & edit instantly
See your site live. Use the AI editor to adjust anything — "change the hero title" or "add a testimonials section" — no code needed.
4
Publish on your domain
Connect your domain, hit publish. Your professional website is live. Total elapsed time: under 10 minutes. Total cost: £29/year.
Everything Included

What £29/Year Actually Gets You

Not a stripped-back starter plan. Everything you need for a professional business website, in one annual price with no surprises.

AI Generation in 60 Seconds
Describe your business in plain English. The AI writes your copy, designs your layout, and generates clean HTML — ready to publish instantly.
Hosting Included
Your website is hosted on fast, reliable infrastructure with SSL included. No Bluehost, no WP Engine, no separate hosting invoice. It is all in the £29.
Custom Domain Support
Connect your existing domain or buy a new one. Your business website appears at yourbusiness.com — not a subdomain with someone else's brand on it.
AI Editor for Instant Changes
Need to update your opening hours? Add a new service? Change a headline? Just type the instruction. No developer needed, no waiting, no extra charge.
Built-in SEO
Every site generated includes proper title tags, meta descriptions, structured data, and semantic HTML — the same SEO foundations agencies charge £500+ to add.
Mobile-First by Default
Every website ChilledSites generates is responsive out of the box. It looks sharp on a phone, tablet, or desktop — no extra mobile optimisation step required.
Contact Forms Included
Enquiry forms are generated with your site and submissions arrive in your inbox — no Typeform subscription, no Gravity Forms licence, no plugin to maintain.
SSL & Security Included
HTTPS is on by default. No SSL certificate to buy, no renewal to remember, no security plugin to configure. Your visitors see the padlock from day one.
Multi-Page Websites
Not a single-page template. ChilledSites builds full multi-page sites — Home, About, Services, Contact, and more — exactly what your business needs to look credible.
Side by Side

Agency vs ChilledSites — Full Comparison

Every factor that matters when you are choosing how to get your business online.

Web Agency ChilledSites
Build cost £3,000–£15,000 £29/year
Time to launch 6–12 weeks Under 10 minutes
Annual hosting cost £50–£200/year extra Included
Maintenance fees £50–£200/month Included
Making a change Email agency, wait days, pay hourly Type it, done in seconds
Contact form Extra plugin / setup fee Included
SSL certificate Usually extra Included
SEO foundations Extra cost or add-on Built in automatically
Mobile optimisation Depends on agency Mobile-first by default
Lock-in High — their CMS, their hosting None — you own your content
5-year total cost £5,000–£25,000+ £145
Common Questions

Frequently Asked Questions

Everything business owners want to know before skipping the agency quote.

Web agencies charge £3,000–£15,000 because of overhead: account managers, project managers, designers, developers, copywriters, and lengthy revision cycles all add cost. You are paying for their team structure, not just the website itself. Much of that cost is process and coordination — not the actual product delivered.
For most small businesses — yes. If you need a professional website that looks great, loads fast, works on mobile, and ranks in search engines, an AI website builder like ChilledSites does the job in 60 seconds for £29/year. Agencies make sense for complex custom platforms with unique technical requirements. For a standard business website, they are unnecessary and vastly overpriced.
For a standard business website, very little. Agencies provide project management, revision meetings, and human copywriting — but most of that process exists to justify the price, not to deliver a better result. ChilledSites generates professional content, design, and code from a single text prompt. The output is indistinguishable from a hand-coded site — and often faster.
ChilledSites generates a complete, publish-ready website in under 60 seconds. You describe your business in plain English, and the AI builds the full site — content, design, pages, contact form, and code — instantly. From first prompt to live on your domain, most people are done in under 10 minutes. Compare that to 6–12 weeks with a web agency.
Yes. Hosting, custom domain connection, SSL certificate, and contact form handling are all included in the £29/year plan. With an agency you would typically pay separately for hosting (£50–£200/year), domain registration (£10–£20/year), and an ongoing maintenance retainer (£50–£200/month). ChilledSites bundles everything.
With ChilledSites you can edit your website at any time using the AI editor — just describe the change in plain English and it updates instantly. There are no hourly rates, no waiting for a developer's availability, and no additional invoices. With an agency, a minor change like updating your opening hours can cost £50–£200 and take days to schedule and implement.
Yes. ChilledSites generates clean, semantic HTML and CSS with mobile-first design, fast page load times, and built-in SEO meta tags. The output is indistinguishable from a hand-coded agency website — often better optimised, since there is no bloated page builder or unnecessary plugin overhead slowing it down. Your visitors will see a professional, credible website.
Ready to Save Thousands?

Your Business Deserves a
Great Website Today.

Stop waiting for agency quotes that arrive two weeks late and cost a fortune. Build a professional website right now — in under a minute — for £29/year. All in. No surprises.

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