Shopify is overkill for most businesses

Don't Need Full eCommerce?
Skip Shopify. Build with AI.

Shopify costs £25–79/month and is built for product catalogues and inventory. If you're a service business, freelancer, or local trader, you're paying for a warehouse you don't have.

£29/yr
vs Shopify's £300–948/yr
60s
to generate your site
0%
transaction fees
5,000+
sites live and running

Who Shopify is really built for

Shopify is genuinely excellent software — for the businesses it was designed to serve. That's a narrower group than their marketing suggests.

Large product catalogues

Shops with dozens or hundreds of SKUs — each needing its own page, variants, inventory tracking, and bulk updates. That's the product Shopify optimises for.

Complex shipping rules

Businesses that ship physical goods with weight-based rates, multiple warehouses, carrier integrations, and fulfilment workflows need Shopify's logistics layer.

Subscription box brands

D2C brands with recurring physical product subscriptions, cohort management, skip/pause logic, and subscription analytics. This is where Shopify shines.

High-volume retail

Established retailers needing POS integration, multi-location inventory, wholesale portals, and deep app ecosystem integrations. For that scale, Shopify earns its fee.

Why most service businesses are overpaying for Shopify

Shopify is powerful — but power costs money, and you're paying for capabilities that don't exist in your business model.

Paying for inventory you don't have

Shopify's pricing assumes you're managing stock. If you're a coach, consultant, cleaner, or tradesperson, you're subsidising features for shop owners — not yourself.

Transaction fees on every sale

Unless you use Shopify Payments (UK only), you pay 0.5–2% on every transaction on top of your monthly fee. That adds up fast — even for a handful of bookings.

Weeks to set up properly

Shopify has a steep learning curve. Themes, apps, payment setup, policies, shipping zones — most service businesses spend weeks getting it functional. Then it looks like a shop anyway.

App store creep adds up

Need SEO? Add an app (£8/mo). Email marketing? Add an app (£15/mo). Reviews? Add an app (£10/mo). Shopify's base price is just the start of your monthly bill.

Looks like a shop — not your brand

Shopify themes are built for product grids and cart flows. Service businesses end up with sites that feel like empty shops rather than professional service brands.

Over-engineered for simple needs

Most service businesses need: a homepage, an about page, a services page, a contact form, and maybe a booking link. Shopify makes all of that harder than it needs to be.

What ChilledSites gives you instead

A professional website, payment links, and everything a service business actually needs — at a fraction of Shopify's cost.

AI builds your full site in 60 seconds

Describe your business. ChilledSites generates a complete, multi-page professional website — homepage, about, services, contact — designed and written by AI in under a minute.

Payment links — no cart needed

Link to Stripe, PayPal, Calendly, Acuity, or any booking tool directly from your site. Collect deposits, sell sessions, or take enquiries without building a full checkout.

Contact forms with email notifications

Every lead lands in your inbox the moment someone submits. No app needed, no monthly add-on — forms are included in your £29/year plan as standard.

Custom domain + hosting included

Connect your own domain and go live. Hosting, SSL, and fast CDN delivery are all bundled in the annual price. No separate hosting bills, no Cloudflare setup.

Edit anything by typing

Don't like the headline? Say "make it more direct." Want a pricing section? Just ask. No page builder, no code — AI makes changes in seconds.

Analytics dashboard built in

See visitor counts, traffic sources, popular pages, and device breakdowns — no Google Analytics to configure, no third-party trackers, just clean data in your dashboard.

Shopify vs ChilledSites: full comparison

For service businesses — not product retailers. See exactly what you get and what you're paying for.

Feature Shopify Basic ChilledSites Pro
Annual cost £300/year (£25/mo) £29/year
Transaction fees 2% (if not using Shopify Payments) 0% — use any payment link
Setup time Days to weeks 60 seconds
Site generation Manual theme customisation AI generates full site from a prompt
Multi-page websites Yes (shop-oriented) Yes — Home, About, Services, Contact
Contact forms Requires third-party app Built in, email notifications included
Analytics Basic (ecommerce-focused) Full visitor analytics dashboard
Product inventory Full inventory management Not applicable for service businesses
Payment links Only via Shopify checkout Any provider — Stripe, PayPal, Calendly
AI content generation Not included Full AI generation + editing included
Custom domain Extra £12/year (via Shopify) Connect your own — hosting included
App ecosystem 6,000+ apps (most paid) Everything included — no app fees

The monthly cost shock

Most service businesses don't need Shopify. But they discover the true cost only after they're locked in.

Shopify Basic
£25 /mo

plus apps, transaction fees & add-ons

  • £25/mo base plan
  • + 2% transaction fee (external payment)
  • + £8–15/mo for email marketing app
  • + £8/mo for SEO app
  • + £10/mo for reviews app
  • + £12/yr for domain (via Shopify)
  • No AI — manual setup throughout
VS
ChilledSites Pro
£29 /yr

everything included — billed once a year

  • Full multi-page website
  • 0% transaction fees — link any payment tool
  • Analytics dashboard included
  • Built-in SEO — no app needed
  • Contact forms with email notifications
  • Custom domain hosting included
  • AI generation + editing — all included
Get started — £29/year

A typical service business on Shopify Basic — with one email marketing app, an SEO app, and using an external payment processor — pays over £600/year once all costs are counted. ChilledSites covers the equivalent for £29/year. That's a saving of £570+ every year, every single year.

Switch from Shopify to ChilledSites

Not sure if you should switch? Here's an honest breakdown of who should move — and how to do it quickly.

Who should switch

  • Service businesses — coaches, consultants, trainers, therapists
  • Tradespeople and local businesses with fewer than 10 products
  • Freelancers and creatives using Shopify just for a portfolio
  • Businesses taking bookings via Calendly, Acuity, or similar
  • Anyone who opened their Shopify admin this month and felt overwhelmed
  • Sites with no active product catalogue or inventory to maintain

Who should stay on Shopify

  • Physical product retailers with 20+ SKUs and active inventory
  • Businesses relying on the Shopify App Store for specific integrations
  • Brands running complex subscription box models
  • Multi-location retailers needing POS + online sync
  • Businesses with complex B2B or wholesale portal requirements
  • High-volume retailers processing thousands of orders per month

Four steps, under an hour

1

Generate your new site

Go to ChilledSites and describe your business in one or two sentences. The AI builds your full professional site in 60 seconds — home, about, services, contact, all included.

2

Add your payment and booking links

Paste in your Stripe payment link, Calendly booking URL, or PayPal link wherever you need it. No checkout to build — just link directly to your existing payment setup.

3

Point your domain to ChilledSites

Update your DNS records to point to ChilledSites hosting. It takes about five minutes and propagates within the hour. SSL is included automatically.

4

Cancel your Shopify subscription

Once your new site is live and confirmed, cancel Shopify. Stop paying £25–79/month for a platform built for retailers. You're done — and saving hundreds per year.

This page was built with ChilledSites

Like what you see?
Your site could look exactly like this.

Every section, every layout, every line of copy on this page was generated by ChilledSites AI. No designer. No developer. No monthly Shopify bill. Just a prompt and 60 seconds.

Build mine now — from £29/year

Everything you need to know

Is ChilledSites a good Shopify alternative for service businesses?
Yes. If you're a service business that doesn't need a product catalogue, inventory management, or complex checkout flows, ChilledSites is a far better fit than Shopify. ChilledSites uses AI to build your professional website in 60 seconds and costs £29/year — versus Shopify's £25–79/month. You get a better-looking site with no monthly bill.
Can I take payments without using Shopify?
Absolutely. Most service businesses only need simple payment links — Stripe, PayPal, or a booking tool like Calendly or Acuity. ChilledSites lets you embed or link to any of these directly from your site. You can collect deposits, sell sessions, or accept bookings without a full ecommerce platform or transaction fees.
How much does ChilledSites cost compared to Shopify?
Shopify Basic costs £25/month (£300/year), and that's before apps and transaction fees. Most service businesses on Shopify end up spending £40–65/month once email marketing, SEO tools, and form apps are added. ChilledSites Pro costs £29/year — all in, no transaction fees, no monthly surprises. That's roughly a 90% saving for businesses that don't need a product catalogue.
What types of businesses should use Shopify instead?
Shopify is best for businesses that sell physical products with inventory management needs — retailers with large catalogues, subscription boxes, businesses needing complex shipping rules, or brands that rely on the Shopify App Store. If you're selling and shipping physical goods at scale, Shopify earns its monthly fee. If you're a service business, it almost certainly doesn't.
How quickly can I switch from Shopify to ChilledSites?
If you don't have an active product catalogue to migrate, you can be live on ChilledSites in under an hour. Generate a new site in 60 seconds, add your payment or booking links, point your domain, and cancel Shopify. No data migration required, no developer needed. Most service businesses find the new site looks better than what they had on Shopify anyway.

Stop paying monthly for
features you don't use.

ChilledSites builds a professional site for your service business in 60 seconds, for £29/year. No inventory. No transaction fees. No monthly bill.