Photographer Portfolio Website: Showcase Work & Book Clients
Build a stunning portfolio that does more than look pretty - one that actually books clients and grows your photography business.
Your Work Deserves Better Than Instagram
Instagram compresses your images, controls who sees them, and shows competitors alongside your work. Your portfolio website showcases your photography exactly how it should be seen.
Why Photographers Need a Portfolio Website
Full Resolution Galleries
Show your work in full quality. No compression, no cropping, no algorithm deciding what gets seen.
Get Found on Google
"Wedding photographer Manchester" - your website can rank for this. Your Instagram can't.
Professional Credibility
Serious clients expect a website. It signals you're an established professional, not a hobbyist.
Book Directly
Inquiry forms, package details, availability calendar - turn browsers into booked clients.
What Your Portfolio Should Include
Curated Gallery
Your 20-50 best images. Organised by category (weddings, portraits, commercial). Quality over quantity - only show work you want more of.
About Page
Your story, your style, a photo of you. Clients book people, not just portfolios. Let them connect with you.
Services & Packages
What you offer, starting prices (or "from £X"), what's included. Help clients understand what they're booking.
Contact/Inquiry Form
Make it easy to reach you. Include event date, location, how they found you. Pre-qualify leads.
Testimonials
Real reviews from past clients. Photos with the people if possible. Social proof closes bookings.
Portfolio Websites by Specialty
Wedding Photography
Full wedding galleries, couple portraits, venue categories. Inquiry form with date/venue fields. Testimonials from couples.
Portrait Photography
Headshots, family, maternity, newborn categories. Session info, what to wear guides. Online booking with packages.
Commercial Photography
Product, food, architecture, corporate. Client logos, case studies, licensing info. Quote request form.
Event Photography
Corporate events, parties, concerts. Past client list, turnaround times, package options.
Instagram vs Website: Use Both Right
| Purpose | Website | |
|---|---|---|
| Discovery | Great for reach | Google SEO |
| Image Quality | Compressed | Full resolution |
| Control | Algorithm decides | You decide |
| Booking | DMs only | Forms, calendars, payments |
| Professionalism | Casual | Established business |
Strategy: Use Instagram to attract, website to convert. Your bio link should go to your portfolio.
Technical Must-Haves for Photo Portfolios
Fast Loading
Optimised images that load quickly despite high quality
Mobile Perfect
Galleries that work beautifully on phones
Lightbox Galleries
Click to enlarge, swipe through images
Right-Click Protection
Basic protection against image theft
SEO-Friendly
Alt tags, meta descriptions, schema markup
Clean Design
Let the photos be the hero, not the template
Common Portfolio Mistakes to Avoid
Too Many Images
50 great images beats 500 okay ones. Curate ruthlessly.
No Contact Info
Make booking obvious. Every page should have a path to contact.
Slow Loading
Unoptimised images kill portfolios. Compress without losing quality.
No Pricing Hints
"Starting from £X" helps qualify leads. Saves time for everyone.
Build Your Photography Portfolio
Stunning galleries. Easy booking. Your work, showcased properly. From £8.
Start Building Now