Fitness Guide

Personal Trainer Website: Book Clients & Sell Programs

Build a PT website that books sessions, sells programs, and grows your fitness business beyond gym floor referrals.

Beyond the Gym Floor

Relying only on gym referrals limits your income. A website lets you reach clients searching online, sell programs while you sleep, and build a brand that outlasts any gym contract.

Why PTs Need Their Own Website

Get Found Locally

"Personal trainer near me" - people search this daily. Without a website, you're invisible to them.

Sell Programs 24/7

Online training plans, nutrition guides, workout programs - sell while you're training other clients.

Prove Your Credentials

Qualifications, client transformations, testimonials - all in one place for potential clients to verify.

Book Sessions Online

No more back-and-forth messages. Let clients see availability and book (and pay) instantly.

What Your PT Website Should Include

About You

Your story, qualifications, training philosophy

Services & Pricing

1:1 sessions, online coaching, packages

Transformations

Before/after photos with permission

Testimonials

Client reviews and success stories

Booking System

Let clients book and pay online

Contact Details

Location(s), phone, email, social links

Revenue Streams Your Website Enables

1:1 Personal Training

Your core service. Book sessions, take deposits, manage your schedule.

Online Coaching

Remote clients worldwide. Programmed workouts, check-ins, nutrition support.

Digital Programs

PDF workout plans, video courses, nutrition guides. Sell unlimited copies with no extra time.

Group Training

Bootcamps, small group sessions, challenges. Higher revenue per hour.

Instagram + Website: The Winning Combo

Instagram Does:

  • Showcase your personality
  • Daily content & engagement
  • Social proof & reach
  • Drive traffic to your site

Website Does:

  • Convert visitors to clients
  • Rank on Google
  • Process bookings & payments
  • Sell programs 24/7

Your website is your "link in bio" - but one you control completely.

What Clients Look For

89%

Check qualifications before booking

76%

Want to see client results

82%

Prefer online booking

Get Your PT Website Live in 4 Steps

1

Gather Your Content

Bio, qualifications, service list with prices, 5-10 transformation photos, 3-5 testimonials.

2

Build Your Site

AI generates your site from your details. Customise colours, fonts, layout.

3

Set Up Booking

Define sessions, set availability, connect payment processor for deposits.

4

Launch & Promote

Go live, update your Instagram bio, claim Google Business Profile, tell existing clients.

Build Your Personal Trainer Website

Book clients online. Sell programs 24/7. Build your fitness brand. From £8.

Start Building Now