If your website is invisible on Google, you're losing customers every day to competitors who probably have worse services. This guide explains why it happens — and what to actually do about it.
Build an SEO-Ready Site in 60 SecondsGoogle ranks pages it can find, understand, and trust. Most small business sites fail at least two of those three.
No page titles, no meta descriptions, no structured headings. Google can't understand what your pages are about. This is surprisingly common on sites built with drag-and-drop builders that never asked about SEO.
Google uses mobile-first indexing — it judges your site by the mobile version. If your website looks broken on phones or forces users to pinch and zoom, Google penalises your rankings across all devices.
Page speed is a direct ranking factor. Sites that take more than 3 seconds to load lose half their visitors — and Google notices. Bloated themes, uncompressed images, and cheap hosting are the usual culprits.
Three sentences per page, stock photos, and vague copy that could describe any business in your industry. Google rewards depth and specificity. "We provide quality services" tells Google nothing it can rank you for.
If you serve customers in a specific area, your site needs to say so — clearly, in the right places. No Google Business Profile, no location pages, no local keywords means Google doesn't connect you to nearby searchers.
Google interprets backlinks as votes of confidence. A brand new site with no links from other websites has zero authority. It takes time to build — but you can't build it at all if the site itself has technical problems holding you back.
Sometimes it's not what you're doing wrong — it's what the site itself makes impossible to do right. Here's a quick honest check.
Run it through PageSpeed Insights. A score below 70 on mobile is a ranking liability that can't be patched with keywords alone.
Many budget builders produce bloated, non-semantic HTML with JavaScript-dependent rendering that Google struggles to crawl properly.
Check "View Source" on your homepage. If you see a generic title or no meta description, Google is guessing what your page is about — and often guessing wrong.
Test your own site on your phone right now. If you're pinching to zoom or anything overflows the screen, your mobile rankings are being suppressed.
If all of the above are fine, the problem is likely authority and content depth — things you can fix with time and the right content strategy.
Not every site needs a rebuild. But some sites cost more to fix than they're worth. Here's how to tell the difference.
Every site built with ChilledSites starts with the technical SEO foundations that most existing sites are missing.
Proper H1, H2, H3 heading hierarchy and clean semantic markup that Google can read and understand without guessing.
Every page gets a custom title and meta description generated from your actual content — not a blank field you have to fill in yourself.
Every generated site is responsive and looks correct on every screen size from the moment it's created. No extra steps required.
No bloated themes, no 40 plugin dependencies, no JavaScript that blocks rendering. Clean HTML and CSS that loads in under a second.
The AI writes copy that includes natural search terms based on your business type and location — not generic filler text that ranks for nothing.
Clean URL structure with canonical tags to prevent duplicate content issues, and sitemaps that help Google discover every page you publish.
If your customers are local, ranking nationally is less important than showing up when someone searches "near me." Here's how local search actually works.
This is the single highest-impact thing you can do for local visibility. A verified, complete Google Business Profile with photos, hours, and your exact address gets you into the map pack — the three listings that appear above organic results for local searches.
Your Name, Address, and Phone number must be identical everywhere — your website, Google Business Profile, Facebook, Yelp, trade directories. Inconsistency confuses Google and suppresses your local rankings. Even small differences like "St" vs "Street" matter.
Include your town, city, or region in your page title, your H1 heading, and naturally throughout your copy. "Electrician in Bristol" will rank for local searches where "Electrician" alone will struggle against national directories.
If you serve multiple areas, create a separate page for each one. A plumber serving five towns should have five pages — each with relevant local content, not just the town name swapped in. Thin location pages are worse than none.
Review volume and recency are strong local ranking signals. A simple follow-up message — "Would you mind leaving us a Google review?" — sent after a job is done can build your review profile significantly within a few months.
Every site ChilledSites generates includes the technical foundations that most businesses spend months trying to retrofit. Describe your business, and you'll have a fast, mobile-ready, SEO-structured site in under 60 seconds.
Build Your Site FreeHonest answers to questions business owners ask about Google rankings.
Your competitors are ranking. Your customers are searching. Build a site that gives you a real shot — in under 60 seconds.
Try ChilledSites FreeNo credit card required · SEO fundamentals baked in · From £29/year