Framer is a powerful design tool with AI features. But powerful isn't always right. Here's an honest look at who Framer serves well — and where ChilledSites gives you more for less.
What Framer AI does
If you come from a design background, Framer's AI capabilities are hard to ignore. Here's what it actually offers.
Framer AI can generate a starting layout from a text prompt. It produces a styled page with sections, typography, and colour choices — a solid design starting point for experienced users.
Framer is built on a component system that designers love. Reusable elements, variants, interactive states — the level of design control is exceptional for anyone who knows how to use it.
Animations, scroll effects, hover states, custom breakpoints — Framer gives you near code-level design control without writing CSS. The output quality is genuinely high-end.
Framer includes a CMS for blog posts, case studies, and dynamic collections. If you need structured content publishing alongside a high-design site, it handles this well.
Developers can drop custom React components directly into Framer layouts. It bridges the gap between no-code and code — which is great if you have developer resource available.
Framer hosts your site on fast global infrastructure. Custom domain connection is available on paid plans. Publishing is quick once you've built your site.
Who it's really for
Framer's power comes with a steep learning curve. Whether it suits you depends heavily on your background and how much time you have.
If you have Figma experience and an eye for layout, Framer feels like a natural next step. The AI speeds up the initial design and the component system gives you full control.
Marketing or product teams with a React developer on hand can build sophisticated, interactive sites. Custom components slot in cleanly and the visual tooling is class-leading.
Framer works well for design agencies building client sites that need to look exceptional. The learning investment pays off at scale across multiple high-value projects.
If you just need a professional website for your shop, service, or practice — Framer's design complexity is overkill. You'll spend days on something ChilledSites builds in 60 seconds.
Without design instincts, Framer's AI gives you a starting point but you're quickly on your own. Editing requires understanding breakpoints, grids, and component logic.
Framer's cheapest paid plan is £14/month — £168/year. For most small businesses, that's a hard ask when ChilledSites delivers a professional AI website for £29/year total.
Side by side
The same goal — a professional website — but very different paths to get there.
The pricing reality
Framer's free tier shows Framer branding on your site and locks out custom domains. To go professional, you're looking at £168/year minimum.
£14/month · billed annually
everything included · one price
When to choose ChilledSites
If you recognise yourself in any of the following, ChilledSites is the smarter choice.
Plumbers, consultants, cafes, gyms, therapists, tradespeople — ChilledSites is designed for businesses that need a great website quickly, not a design masterclass.
ChilledSites builds a complete website in 60 seconds from a prompt. Framer's AI gives you a starting point that still takes hours of editing before it's ready to publish.
At £168/year for Framer vs £29/year for ChilledSites, you're paying nearly 6x more. Both produce professional websites — the difference is design flexibility you may never need.
ChilledSites AI handles all design decisions — colour, layout, typography, hierarchy. You describe your business, the AI produces something that looks professional without any design input.
Framer generates layouts but not copy — you still write every headline, paragraph, and call to action yourself. ChilledSites generates all of it, including the words, from your prompt.
ChilledSites includes a full analytics dashboard showing visitor counts, sources, device types, and top pages. Framer provides basic page view stats and needs third-party tools for anything deeper.
Every section, layout, and line of copy on this page was generated by ChilledSites AI — no designer, no developer, no Framer subscription required. Just a prompt and a minute.
Build my site — from £29/yearCommon questions
If you're a business owner who just needs a great website without a design degree or a £168 annual bill, ChilledSites builds it in 60 seconds from a single prompt.